Madonna's Underwear to Be Sold as Historic NFTs

A pair of Madonna's underwear will make history when they are sold as NFTs, with 300 pieces available at $100 each, non-refundable for anything else.

This marks the world's first partial ownership NFT. Madonna wore the underwear on stage during her 1987 Who's That Girl world tour while performing her single "Dress You Up."

Purchasing the NFTs

Fans will soon have the opportunity to buy a small portion of the superstar's undergarments through the world's first partial ownership venture offering NFTs. An NFT, or non-fungible token, is a piece of software that identifies the owner of a digital item, which could be music, a photo, a video, a tweet, or even a plot of land in an online game or virtual environment. Each of the 300 segments of the underwear will be sold as an NFT, and buyers can purchase as many as they want.

CollectorLabs, a fractional ownership company, will launch the event on April 12 at 2 p.m. "Fractional ownership is an exciting new area for collectors," said CollectorLabs CEO Mike Hall. "We're one step ahead of the competition by making each fraction a tradable NFT."

Hall added, "This is great news for the global collector. Not only will Madonna collectors want to own your fraction when you come to sell, but NFT collectors will also be keen to own it. It means tens of thousands more collectors for your slice. We're expecting huge interest in the underwear. Our pre-sale event was nearly sold out."