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Nov 17, 2022

The Genesis NFT Collection by Adidas, Featuring "Virtual Gear," Is Now Available

The sportswear company Adidas has announced the release of the "Virtual Gear" Genesis NFT Collection to hasten the expansion of Adidas Originals' community-based, member-first, open metaverse approach.


Before diving into this piece, you may want to catch up on some relevant stories, like how banks have already begun testing a digital dollar on the blockchain or how BlockFi is contemplating bankruptcy and layoffs after the collapse of the FTX.


The release states that the 16-piece limited edition collection is the first of its kind in the "Virtual Gear" category from Adidas Originals. A teaser campaign with the Adidas Discord community, which is also essential to Adidas' commercial strategy, preceded the launch.

Starting next week, PFP avatars from suitable partner collections, such as Bored Ape Yacht Club, Mutant Ape Yacht Club, and Inhabitants, will be able to dress in this first installment of the Adidas Virtual Gear collection thanks to a PFP dressing tool that Adidas will offer.


Even though it could "burn" virtual clothes into a PFP forever before, the new PFP dressing tool will enable users to make as many changes to their PFP's outfits as they wish, just as they can with regular avatars.


More PFP and avatar communities will likely be added to the system in the future, which will be a positive development for the community.


Those who purchased the May 2022 debuting Adidas Originals: Capsule NFT Collection will be eligible to get a random item from the most recent Virtual Gear collection as a free gift.


The only way for them to find out which one is if they "burn" their Capsule NFT and replace it with anything from the Virtual Gear range of digital wearables.


For those who don't want to burn their capsule NFT until Phase 3, they may just wait until then. Those who don't have the primary Adidas Originals: Capsule NFT release may purchase Virtual Gear collection goods from a secondary market like Opensea.


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