FC Barcelona's Novel Approach to Sustainability: Launching NFTs to Combat Plastic Waste

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In a pioneering effort to reduce the environmental toll of plastic waste, FC Barcelona is joining forces with Plastiks to introduce their NFTs collection. The objective of this initiative is to counteract the plastic waste generated from four football games, a whopping 8,000 kilograms per match.


Addressing the Plastic Problem

Approximately eight million tons of plastic waste end up in our oceans annually, emphasizing the need for creative strategies to enhance the plastic economy and foster responsible waste disposal.


FC Barcelona and Plastiks' collaboration aims to retrieve a remarkable 1,000,000 kilograms of plastic, equivalent to 35,000,000 one-litre plastic bottles and preventing the use of 800,000 litres of oil required for their production.


With over 400 million fans worldwide across different social platforms, FC Barcelona possesses a significant influence to spur change. This alliance is a strategic maneuver to involve its global audience in sustainability efforts through the digital sphere of Web 3.0 and NFTs. The ambition is to utilize this technological innovation to inspire environmental preservation.


Unleashing Passion for Conservation

As part of this endeavor, FC Barcelona and Plastiks have developed a unique NFT collection named "Unleash Your Passion." This series consists of 3,000 digitally created cards themed around animals. Every purchase aids in eliminating 35,000,000 kilograms of plastic from the environment, turning digital collectables into a potent tool for ecological responsibility.


While many soccer leagues throughout Europe, including clubs like Manchester City, have already adopted NFT technology, FC Barcelona sets itself apart by incorporating an environmental aspect into its collection.


Beyond being digital art, owning these NFTs offers a range of exclusive FC Barcelona linked perks. Besides the prestige of possessing artwork co-created with Plastiks, buying these NFTs signifies support for environmental conservation efforts. Owners will also have access to special fan and collector rewards, including exclusive content and an opportunity to win one of 10 shirts signed by FC Barcelona's first-team players.


Aiding in Achieving Sustainability Targets

Sustainability remains at the forefront of FC Barcelona's agenda, representing one of the three crucial pillars of its 2021-2026 Strategic Plan. The collaboration with Plastiks reinforces the club's commitment to sustainable growth, aligning its operations with top sustainability certifications.


The "Unleash Your Passion" collection is available for purchase at $30 per digital card through the Plastiks marketplace, a platform specialized in sustainability-focused digital items.


Jordi Portabella, the director of FC Barcelona’s Sustainability Area, expressed his excitement about the partnership and its implications for the environment:


"Our partnership with Plastiks accelerates our progress towards the United Nations and European Commission 2030 and 2050 objectives, particularly in the area of waste management. This project sends a potent message worldwide, inspiring individuals to contribute to a sustainable society and environmental rejuvenation.”

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NFTsWeb3

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