Hugo Boss, one of the most prestigious names in the fashion industry, has collaborated with Imaginary Ones, a Web 3.0 business, to unveil its first NFT collection and a Metaverse Experience.

Already, well-known names in the fashion and luxury goods industries are actively growing their online presences in the NFT and Metaverse. Companies like Gucci, LVMH, Balenciaga, Tiffany & Co., etc., that are known for their high-end products want a piece of this thriving pie. Recently, popular clothing manufacturer Vera Bradley expanded into the Metaverse by releasing many NFT lines.

In related news, the BNV Digital Fashion Platform has launched a new metaverse called "BNV World," while RTFKT and Nike have introduced a capsule collection of exclusive apparel for holders, both of which may spark your interest.

An exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations dubbed "Embrace Your Emotions" (EYE) is scheduled for release in November, per the announcement.

Having the ability to feel and express oneself is beneficial to one's mental health and overall well-being, and the collection's aim is to encourage people to connect with their emotions and disseminate the message that all feelings, happy and bad, are genuine and should be welcomed.

The five rarity levels, or primary emotions, of love, joy, sorrow, fear, and rage, were represented by six of the 1,001 NFTs. On October 10th, in honor of World Mental Health Day, Youth Aware of Mental Health will be holding an auction for a unique sixth character that combines all five emotions (YAM).

Over a thousand people can get their hands on the HUGO + Imaginary Ones EYE NFT collection. Those who purchase a one-of-a-kind T-shirt will have the opportunity to secure one of 500 slots on the approved list. Each of the 500 special edition tees will have a QR code that, when scanned, will direct the user to a Snapchat Lens with a unique augmented reality eye effect.

The remaining 500 seats will be distributed to current owners of Imaginary Ones' OG NFT collection and through exciting events on Imaginary Ones' Twitter and Discord platforms beginning on October 4. A HUGO x Imaginary Ones NFT entitles the bearer to a unique collection of HUGO x IO products, services, and content, as well as access to the Imaginary Ones staking environment.

You'll get a "golden ticket" good for 10% off at the HUGO web shop, as well as digital HUGO wearables and HUGO-themed Imaginary Ones drops.

HUGO's Senior Vice President of Global Marketing and Brand Communications, Miah Sullivan, expressed her company's delight in working with Imaginary Ones to bring forth an NFT collection of stunning 3D assets that will allow them to not only delve deeper into this virtual world, but also spread the brand's core values of individuality and acceptance.

The two companies closed their statement by saying they want to look into methods to further deepen their cooperation and provide more value to the collection holders, such as through unique metaverse experiences.

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