Considering that Crypto.com is the official sponsor of the FIFA World Cup 2022, they teamed up with Coca-Cola and digital artist GMUNK to release an NFT collection that takes inspiration from the next tournament. The collection has 10,000 NFTs derived from "heatmaps" of each team's on-field attacks, goals, tackles, and wins during the 2014 FIFA World Cup.
You may buy these NFTs on the Crypto.com NFT exchange. Coins for the "Piece of Magic" NFT set can only be minted by football fans who have already registered on the Coca-Cola Fanzone website. All of the Match NFTs up to and including Match 4 and the ARG-KSA NFT are available for claim right now.
The Qatar 2022 FIFA World Cup Coca-Cola Fanzone is an online destination where sports lovers can connect with one another and share in the excitement of the event. In addition to a trove of NFTs, the fan zone has competitive features like leaderboards, predictions, pledges, and more, where followers may engage in real-time banter and debate.
The announcement is made to a worldwide audience, but the registration sites only allow people from Qatar, Saudi Arabia, and the United Arab Emirates to sign up. With this partnership, the World Cup will be the first global event to use blockchain technology. And digital artist GMUNK has created heatmap-inspired NFTs that record players' in-game actions.
According to GMUNK, the Coca-Cola "piece magic" collection utilizes soccer data as a paintbrush to define densities, color applications, conduct, determination, and show love for the World Cup players.
The general manager of the FIFA World Cup, Nazil Berberoglu, spoke highly of the partnership with GMUNK, calling him "a superb talent who has consistently pushed the boundaries of art's newest and most exciting field." GMUNK's "heatmap"-inspired NFTs will capture the fervor and determination shown by players during the World Cup, providing incredible works of digital art inspired by the athletes and performances on display during the tournament. Crypto.com's Chief Marketing Officer, Steven Kalifowitz, is very enthusiastic about this venture, and he considers it a great honor to work with Coca-Cola and GMUNK to record these historic matches indelibly on the blockchain.
Interestingly, the FIFA fever isn't only sweeping the NFT world; it's also making its way into the metaverse. Chinese IT companies revealed last month that they are preparing a FIFA World Cup metaverse in time for the tournament.
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