IMG has been given the exclusive responsibility of launching consumer items and experiences associated with the PFP project called Okay Bears on Solana.
Okay Bears, a successful Solana blockchain-based NFT initiative, is partnering with global entertainment industry frontrunner IMG to provide new consumer goods and experiences. “Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative.” as it says on the IMG website.
Okay Bear #358
Under the terms of the agreement, IMG will act as the only worldwide licensing agent for the community-oriented initiative, which will include the sale of ten thousand stylish bears as PFP NFTs. After its release in April 2022 on NFT marketplace Magic Eden, the project generated more trade volume than any other Ethereum project in its first 24 hours on the market, totaling $18 million. Considering that many of the most successful NFT initiatives to date have been issued on the Ethereum blockchain, this is a big deal.
Graphic designer Kais and ex-engineer Suby co-founded the initiative, promising its holders merchandise releases, live events, and brand partnerships under the banner "We're All Gonna Be Okay." IMG's licensing chief, Bruno Maglione, has promised that the band's "brand message and values" would be represented in any future artistic collaborations and merchandise with the Okay Bears.
IMG has experience negotiating license agreements for popular video games and toy lines aimed towards younger audiences, such as Angry Birds, Fortnite, and Lego. Meanwhile, point guard for the Chicago Bulls, Lonzo Ball, and NBA basketball supplier Wilson recently teamed together on a one-of-one signed NFT for the initiative.
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