Apple's CEO, Tim Cook, has decided not to invest in the virtual platform, Metaverse, even though many other major corporations across the world are doing so in an effort to stay up with technological advances. Apple doesn't see a bright future for the metaverse.

The Blockchain CEO at Ernst & Young says they want to be "the best on earth at Ethereum," and the CEO of Celsius withdrew $10 million before the freeze to pay taxes are other recommended reads.

He expanded, saying that he is skeptical that the typical person can define "metaverse," and that he has always thought that people should grasp what something is. If you were wondering why Apple hadn't said anything about the metaverse before, Cook's recent announcement should clear things up.

Source: rtlnieuws.nl

In addition, discussions are underway between South Korea and Meta to improve security for metaverse users. Some experts, however, have argued that the reason for any metaverse excitement is that people just do not know what it will be.

Well, Tim Cook isn't the only CEO to have doubts about the metaverse as a future-altering technology. In June, Eric Schmidt, a former CEO of Google, said, “There’s not an agreement on what the metaverse is."

Like Snap's CEO, Evan Spiegel, who deemed the concept of a metaverse to be speculative and vague. Spiegel, on the other hand, has been advocating for his company's focus on AR, or the superimposition of virtual objects and pictures onto the actual environment.

Also, Apple is working on augmented reality (AR) and virtual reality (VR) headgear that is scheduled to be released in 2023, which Cook strongly supports. He also thinks augmented reality will have far-reaching consequences in the future.

As a result, he concluded that augmented reality is a revolutionary technology that will change everything. He continued by saying that augmented reality might revolutionize fields like education, medicine, and more. In retrospect, people will wonder how we managed before augmented reality.

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