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Oct 3, 2022

Vogue will enter the metaverse to support the fashion industry of Ukraine

Vogue Ukraine magazine is going to support the Ukrainian fashion industry amid the ongoing war. In order to support designers and fashion studios from Ukraine, Vogue has decided to enter the metaverse and start a collaboration with the NFT market The Dematerialised (DMAT). 


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The collaboration will feature three designers, Bevza, Gudu, and Ienki Ienki. These brands will present their clothing lines in Paris on September 28th during fashion week, after which the physical clothing will be converted into NFT assets that can be purchased through DMAT.



“This launch in collaboration with DMAT is our first venture into the metaverse, where we intend to establish our presence,” said Philipp Vlasov, editor-in-chief of Vogue Ukraine. “Helping the Ukrainian fashion industry survive and endure in these turbulent times is part of Vogue UA's new mission.”


Source: nftnewspro.com


The main goal of this project is to help designers. Thanks to the Vogue Ukraine initiative, fashion brands will be able to find innovative ways to sell their products and generate income in difficult times. A little later, clothing and accessories from other designers will appear in the metaverse.



“We are honored to provide social and economic capital for these Ukrainian designers through this important project,” stressed Karinna Grant, co-founder of DMAT.


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